Finding a print shop can be exceptionally challenging. Not because there aren’t enough print shops – there are plenty. Let’s face it – in today’s world, it’s challenging just to get someone to pick up the phone, and then you have to wait to see if someone is going to call back.
It’s a mess. And it’s incredibly frustrating.
When it comes to choosing the next print shop you’re going to work with, there are several critical factors to consider, so that you make the best choice for your business. Whether you’re an individual consumer, small business or a large corporation, finding a print partner can have a significant impact on the outcome of your promotional strategy.
Here are five things to consider:
Good customer service is pivotal. And great customer service is rare. Look for a company that values you and values your objectives as much as (or more than) you. They should have a willingness to understand your specific needs.
Remember the phone call that got answered but never returned?
Effective communication, responsiveness to your queries and questions, and a proactive approach to managing issues and highlighting potential risks are signs of excellent service.
But that’s just the start.
Exceptional customer service for printers should rely on proving you with personalized experience, so that your transactions are unique to your business. We need to know – what are your goals? Do you have products in mind or need recommendations?
At Chromaly Print Shop, we believe that service is evergreen – you don’t need to buy from us to get an answer right now. You don’t need you to make a commitment to purchase with us in exchange for a price or anything in else. We are here to help you promote your business and serve you with the best information we have available, so that you can make the best decisions for your business and strategy.
In an Amazon-conditioned world of convenience, fueled with the ever-changing pace of marketing, it’s absolutely critical that you find a print shop that can meet your deadlines.
A reliable printing company will offer you clear information about their lead times and be honest about their ability to met your deadlines.
Sometimes there is a fee for that. Sometimes there isn’t. It’s printer dependent.
But you can bet that 100% of the time there is a necessity to align with your printer on the lead times against your project deadline.
Don’t get caught at the event without your gear.
Everyone is a price shopper at heart… at least to the degree that we use cost to balance out value.
So when pricing print shops in Austin, Texas, or any other region in Texas, consider the following.
Cheap isn’t always great. And great isn’t always cheap.
The idea is to seek a promotional printing company that offers competitive pricing without compromising on quality or service. Your printer should be very transparent about their pricing structure, so that you’re clear on where your money is going and ensuring that you’re maximizing your investment.
The quality of the products you receive reflects directly on your brand. That’s why it’s so important to choose a printer that uses high quality materials and current printing technology.
Get samples of their work.
Check reviews on Google, Bing, Facebook, and anywhere else there is a social presence.
The best possible result you can achieve is providing the end user with a high quality product that will leave a lasting impression on your target audience and brand.
Printer’s in Austin, Texas and all around the USA are well known for having extremely weird return policies.
Everyone says they have 100% satisfaction guaranteed……until they don't.
And that’s usually when you need them to be.
Can your printer give you a return policy in easy-to-understand terms?
In other words, if something goes wrong, how much of your time will you need to take to fix the problem? Or can you count on your printing partner to do it for you?
A solid return policy is a leading indication of their confidence in the quality of their products and services.
Look for a company that guarantees their work and the work of their subcontractors and is willing to make things right(no matter what) when things go awry.
Not only does this protect your investment, but it also shows the company’s commitment to customer satisfaction.
Finding printing companies is extremely easy. It’s a highly competitive niche. The problem is weeding out the companies that don’t serve your interests or expectations. Working with a printing company should be a relatively easy process, and it should be an experience that you’ll remember, so that you have a reliable source for promotional print products for every event your business hosts. Make sure your evaluation process includes these 5 critical items and your business is set for success. Good luck and reach out if we can help you with your printing needs in Austin, Texas or any of the surrounding areas.
